Advertising FAQ for Companies 2017-05-26T19:32:31-04:00

How many page views and visitors does TotallyADD get?

In 2012, we had an average of 24,000 unique visitors/month and 350,000 ad impressions / month.

Another exciting analytic is the amount of time each visitor spends on the site.  On average, visitors stay for 6.34 minutes and view 3.25 pages per visit .

How do you get your statistics?

Stats are provided by Google Analytics, which is the industry standard for measuring web site traffic.

How are ads sold?

We sell almost all of our ads using a CPM rate. CPM means Cost Per Thousand ad impressions (M = Mille or Thousand in Latin). This is a standard format for web advertising.   We also have other opportunities available and can work with your company to create the best solution.  Please see our rate card for more information.

How do I know if anyone is actually seeing my ads?

The advantage of CPM advertising is that you pay in advance for the number of times you want people to see your ad.  We can tell you at any time how many times the ads have been displayed and how many times they have been clicked.

How do I track how many people have seen the ad and have actually clicked on it?

We will provide you with a report that shows the number of times the ad has been displayed as well as how many times the ad has been clicked and the conversion rate (or click through rate). You can also track the clicks on your end by using Google Analytics.

How do I decide which ad formats to buy and how much I should spend?

Basically you decide based on your budget, how long you’d like your campaign to be seen for and what your objectives are. Then we can suggest what we think is best to reach those objectives. If you’d like, we can design a campaign for you which will recommend the best strategy between ad formats and how many daily impressions we think you should have.

Obviously it’s up to you how you want to do the final breakdown, but it’s in our best interest to suggest a campaign that we believe will work well for you.

Do you offer any discounts?

We offer discounts for 12 month campaigns as well as for renewal of an existing ad campaign. Discounts rise significantly as your volume increases. A buyout of more than 25% of our run of site inventory would also garner significant savings for a buy that lasts 90 days.