Reply To: Did You Catch It?

[Rick Green – Founder of TotallyADD]

Thanks for the kind words. It was an interesting talk.

Jeff asked me onto the show because this is what I spoke about as one of the three Keynote speakers at this years ADDA conference in Detroit. I was talking about the power of a person’s story to change minds and engage people. Whereas arguing, logic, and all the statistics in the world actually end up making the other party more entrenched, more adamant about their beliefs, and forced to defend stuff more strongly than ever.

You see it in people who are stuck in a cult and the more you argue, the more they have to defend. And of course you see it on the political landscape, with the media and politicians attacking each other. What a way to run a country. Or a state. Or even a municipality. Imagine running a business that way.

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