The Forums › Forums › Emotional Journey › I'm Sad › v-day blues 2013 › Reply To: v-day blues 2013
@Gardener, it’s so satisfying to find someone else who sees through all the hype around diamonds!
Diamonds are the commonest gem on the planet. They should be dirt-cheap. However, because DeBeers is a monopoly, controlling 95% of the supply, they can charge whatever they like. And to make sure people feel compelled to pay those prices, they create a big campaign to promote the idea that it’s TRADITION to give diamonds for engagements, weddings, anniversaries, etc. They even use product placement in the movies (just like the tobacco companies did) to promote this.
And millions of people buy it!
As for me, if I had $10,000, I’d rather buy several truly stunning faux pieces that look like real diamonds, than just one diamond ring.
Besides, I prefer emeralds.
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