By Rick Green
At the moment I am high. Higher than Mount Everest. Thanks to a Boeing jet. Something with a lot of 7’s in the name.
I’m also a bit high from the last few days. Headed home from Phoenix. And the ADHD coaches organization (ACO) annual conference.
Talk about mixed feelings. On the one hand I’m glowing and optimistic, the result of being in the presence of scores of people who have dedicated their lives to transforming other lives. Changing the world one person at a time.
On the other hand there are tinges of sadness and frustration flavored with a weary melancholy. Why are so many brilliant coaches struggling to find clients? Why are so many of the sessions about finding ADDers, not actually reaching people who would benefit hugely from coaching?
While waiting for my flight to Chicago to board, I wander into a shop selling everything from chocolate bars to native sculptures to I Love Arizona key fobs. Scanning the wall of magazines a headline jumps out at me: “50,000 life coaches can’t be wrong, inside the industry that’s making therapy obsolete.”
IF THERAPY IS OBSOLETE WILL THERE BE A GLUT OF USED COUCHES?
Harper’s Magazine is always a good read. This one proved no exception.
The article is classic journalism. While skeptical, and yet reluctantly admitting that this whole business and life coaching can make a dramatic difference. Which I already know.
The article makes it clear that coaching is not free, averaging perhaps $100 per hour. Or about ¾ of what I pay my dental hygienist to scale my teeth. It’s sounds kind of steep. Until you experience the difference that a good coach can make.
I’m not sure how many people are stopped by the cost. For a long time I suppose I was. And yet I never begrudged the $135 I spent getting my teeth cleaned. Because I knew it was a lot cheaper than having a cavity filled or a tooth replaced.
So yes. Money is always an issue.
MONEY? THAT WOULD BE NICE.
ADHD folks are rarely awash in cash. A famous study done at Harvard suggested we earn between 8000 and $14,000 less than our non-ADHD peers every year. [By the way it’s not that the study wasn’t exactly sure of the figure and said it was somewhere between 8 to 14,000. It’s a scale based on whether or not the person has post-secondary education.]
But the truth is, if we’re willing to be honest, we do find money for the things that matter to us. I know of people living in fairly dire circumstances who have the latest smart phone and video games.
The same edition of Harpers magazine notes that Americans spend $2 billion a year on mayonnaise. No mention of the cost for angioplasties, cholesterol medication, and strokes. Do you see where this is going?
I appreciate that coaching is not free. But most coaches will do a free session so that newcomers can see how the process works, and discover the difference it can make.
And yes, we all find the money for the things that we really, really want. And what we want is based on what we see as valuable. What a business executive would call R.O.I., Return on Investment.
And that return could be almost anything: fun, pleasure, safety, security, excitement, joy, love, weight loss, inner peace, better health, cool toys, simpler lives, more friends, or washboard abs.
The potential ROI on your investment in coaching can be, well, almost anything you can imagine. Clearly coaches, especially ADHD coaches, need to explain not just how coaching works, but the potential benefits, the return on your investment.
1 HOUR COACHING? $100. LOVING MY OLD JOB? PRICELESS!
Even if your income doesn’t change much, if coaching helps you transform how you do your job, how you organize your life, how you fill your days, how your home life goes, well, I’ll let you put your own price on that.
In the meantime, I’ll work on lining up a few webinars on coaching. Maybe even include some demonstrations of individual and coaching. If you’re interested in being a guinea pig, let me know.
I can’t guarantee that coaching is right for you. But I strongly suggest you cut back on the mayonnaise. (That’s a bit of free coaching.)
If you want to know about eliminating gluten, I’ll have to start charging.